What we covered
Shipping the APK is the halfway point. The session covers the half that decides whether anyone installs it.
- The Play Console, and a tour of the parts of it most developers never open.
- Why app store optimisation matters, and the five components it breaks into.
- Keyword research, and writing a title and description that serve both search and a human reading them.
- Visual assets: what a good screenshot set does that a good app icon can't.
- Localisation, and the reach it buys for the effort it costs.
- User acquisition and retention strategies, treated as two separate problems.
- Monetisation models, and the best practices that keep a listing healthy after launch.
Format
A workshop that walks the Play Console live, then works through the listing decisions in order.
Who it's for
Mobile developers, indie publishers, and product owners preparing a first Play Store launch or trying to work out why an existing listing under-performs.